1 · Welcome
Sent immediately after signup. One job: get them to the first action.
2 · Activation
Day three. Pushes the one feature that correlates with retention.
3 · Trial ending
Three days before the trial ends. States plainly what changes.
Sent immediately after signup. One job: get them to the first action.
Day three. Pushes the one feature that correlates with retention.
Three days before the trial ends. States plainly what changes.